29Jun
It’s time to create some content. You are ready. You’ve got ideas. But you have some questions, too. Will your content matter? Will anybody care? How should you create content for your audience?
While specific industries have their own set of rules and best practices, all content shares similarities, and so these guidelines will work for any audience, anywhere, anytime.
Enjoy the following 3 tips on how to create content for your audience.
The first step in deploying any content, whether it is a single blog post or an entire content plan, is to know your audience. Who are you creating for? What are they looking for in the content they consume? What, specifically, are their wants, needs, and desires?
Often, content creators have an idea of who their audience is before they create, but not often enough do content creators truly hone in on that audience. Say, for instance, you are creating a blog for your website about digital marketing. The audience for that is, naturally, digital marketers. But what kind of digital marketers? That is the way you should be thinking.
Unless your content is specifically designed to be general, knowing the ins and outs of your audience will help the content be better—not to mention being significantly more SEO-friendly.
Your audience is looking for content that is important to them, and that means they are looking for something that is relevant to them. Of course, the golden standard for relevant content is evergreen content, which never loses its relevance.
But don’t make the mistake of only pursuing evergreen content, because not everything that is relevant is relevant forever. In fact, some pieces of content get more eyeballs precisely because they are about something that is extremely relevant for a short amount of time. Anybody creating content about specific things happening in a particularly fascinating news cycle or anybody creating content about cultural phenomena (remember the Dress?) fundamentally understands this.
Regardless, the key is to always be relevant, regardless if what is relevant won’t always be so.
The internet is a big place. As such, there is a mind-boggling amount of competition in every niche imaginable. This means that potential customers and content consumers have options. That begs the question: why on earth would you willingly cut corners on quality in your content?
Yes, it’s easier to do that. Yes, you can exploit some features of SEO without needing quality. But content is consumed by humans, real life humans, who like good things and who can decide to return or not to you in the future.
There’s just no substitute for quality. No, not every blog post needs to be the Mona Lisa of words, and not every how-to video needs to be Citizen Kane. But consumers recognize quality, and they will be significantly more open to sharing your work with colleagues and returning when you have something new if it doesn’t cut corners.
When you need content for your site, just remember these 3 tips – know your audience, be relevant, don’t cut corners on quality – and you will be more successful in your reception.
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