4Mar

How to Use Semantic Marketing for Your Business

Semantic Marketing: What is it?

Semantic marketing emphasizes the wording behind marketing strategies. With semantic marketing strategies, specificity is key. It’s not only the words that matter – it’s the context behind those words. It’s a good thing that we know some tricks on how to use semantic marketing for your business.

1. Semantic Marketing is the Future: As the internet of faceless entities turns into to an internet of real people, customers are asking questions as if they’re talking to real people—with specific phrases and context. Developers are beefing up their search engines with the ability to learn and adapt to the ways people phrase their searches. As the technology changes, marketing strategies must be updated to reflect that.
2. Semantic Marketing Understands the Customer: Customers want to know that your business can “speak their language,” meaning they don’t want to be patronized or feel excluded.

How to Incorporate Semantic into Your Marketing Strategy

1. Words Matter: In a marketing strategy, it’s not enough to just showcase the product or service. The consumer viewing the ad needs to know that he’s the target audience. For example, an ad that uses words like “premium” or “luxury” implies that the target consumer is a higher-end shopper, alienating the consumers who prefer getting products for the best value.
2. Keywords Matter, too: In this regard, semantic marketing isn’t too different from search engine optimization. When incorporating semantic marketing into your strategy, it’s important to know the words that consumers in your target demographic use to search. For instance, a clothing brand that includes its sizing options—petite, tall and plus-size—in its marketing is likely to attract shoppers who have difficulty finding clothes that fit them.

Tips for Small Businesses

• Consider the words and phrases that best resonate with your target demographics: who are the customers you’re trying to reach, what do they value and how do they communicate?
• Be clever. Including wordplay or humor in your ads will keep consumers focused on the ad for a longer period of time. If they find the wordplay clever or amusing, they’ll be more inclined to click the ad and learn more about the product.
• Be wary of appearing disingenuous. Many businesses with young demographics run into this problem when the phrases they use rely too much on older wording.
• Avoid jargon that will be unfamiliar to your consumers. For example, if your electronics company uses too much technical language you may alienate some consumers.

We’re no strangers to the role words play in connecting businesses with customers. Because most customers find local businesses through search engines, it’s absolutely vital to know not only what your customers are searching for, but also how they’re searching. If your website has content with relevant information about your business, you’re off to a great start. However, a semantic marketing strategy will keep your business current while attracting desired consumers.

Another way to keep your business current is by making sure you’re up to date on social media strategies. You can also take the time to brush up on your ad strategies and think about developing your brand so it resonates with your target demographic.