17Aug
Content is king. Search that phrase on Google and you’ll be delivered about 2,320,000,000 results—give or take a few. That’s not only because new content is vital for SEO and other marketing efforts, but also because we as humans can deeply connect with quality content.
But, for every marketer or creator, there eventually comes a time when your initial font of content runs out. Then you will need to research content. Whether this is after a few days, a few weeks or just a core part of your content strategy, you will need to research content. Here are a few tips for how to research business content.
Chances are, you are not the only business in your specific channel attempting to create content. It is absolutely worth poking your head up from your metaphorical desk and scanning around to see what other people are doing.
No, you should not plagiarize others. And simply copying the topics and formats of what other companies are doing isn’t likely to do you any good. But looking at your competitors’ content is a fantastic way to see what kind of business content is being consumed by your potential customers on similar platforms. Getting inspiration from others is one of the core tenants of creativity. If you can glean a special insight, discover an interesting topic or find a way to do what your competitors are doing but better, go for it.
You can’t just quote any source for a school paper. It’s got to be a reputable one. Otherwise, your teacher won’t count that source and you’ll get a worse grade.
Things aren’t quite the same in the business world, but there is a very good reason we were taught to find good sources in school. That is because good sources lead to good content. This is not only accurate in regard to the truthfulness of content, but it is also accurate in regard to its quality. A reputable source will be factual, yes. But good content is original. Grabbing second-hand sources for your information is neither original nor necessarily even correct. Research is not only about content topics, but about content substance, and verifying source integrity during your research process will yield dividends.
The easiest business content to write or create is content that you don’t have to research. Yes, you will need to research content. But there is another way to research, and that is pre-research. Research is simply knowledge gathering, and if you continually gather information on the important topics in your business and how they are changing, you will be ready to create content from your knowledge more often. In today’s world, information is extremely important. A desire to constantly find out more information is an important factor in successful businesses. To have well-researched and good content, it helps if that is simply an extension of what you already do even if there is no content to be created.
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