5Oct
You’ve found your audience. You have your product or service set up. Great work! Now, it’s time to connect with your audience. But how should you do that? What approaches work best?
While there are certainly many ways to connect to your audience, if you make sure to emphasize emotional content, keep the ‘social’ part of social media in the front of your mind, and implement ways to gather and value feedback, you’ll be set to make connections that will reward you and your audience.
Humans are emotional creatures, whether we admit it or not. We like to feel that we make decisions because of purely rational thought. But the reality is that emotional connections are far more vital to how we make decisions. According to the Harvard Business Review, a fully emotionally connected customer is 52% more valuable than even one who is merely highly satisfied.
So, when implementing anything from content to advertising to website design, ask yourself if it resonates emotionally. Just don’t sell out for emotional content; while humans value emotions, they don’t like feeling manipulated.
Yes, social media is a great way to get free advertising. And should you choose to funnel some cash money for promoted posts, it can be a great part of your paid advertising portfolio, too. But there’s one thing about social media that companies too easily forget despite it being a part of the word itself: social. Social media, at its core, is about being social.
What that means for companies is that social media is a fundamentally different kind of advertising than other forms of media. Your customers and/or clients can reply to you directly on social media, voicing their likes and perhaps dislikes. If you’re not interacting with them, why do you have a social media page in the first place? How you connect with people on social media is entirely up to you and your specific business, but you need to remember that this part of social media isn’t optional.
The best conversations are two-way streets, and that holds just as true for the digital world as it does in real life. If what you are experiencing is an entirely one-sided conversation, what you are experiencing is not a conversation but a lecture. The best connections are an exchange of ideas, and they benefit both parties.
It’s easy for your brand to tell people what you are thinking about and valuing. After all, that’s what advertising and branding basically is. But communication is not a connection, and to do that, you need to allow for a method of communication back to you. You need feedback.
Importantly, good feedback involves more than social media. It allows customers to voice their opinions without a character limit or without filtration through a medium with its own personality. Regardless, actively soliciting feedback and collecting data can only help in the long run.
As long as you collect that feedback, make sure to interact with others on social media, and value emotion-centric content, you’ll be well on your way to connecting with your audience.
US Insourcing, LLC is a business consulting and marketing agency located in Kansas City, Missouri. We focus on helping entrepreneurs to large businesses achieve their goals. Contact us now to jumpstart your business.
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