28Sep
Creating a website for your business is a necessity in today’s always online culture. And with websites like WordPress, Squarespace Wix, and others, it has never been easier to create and publish a website of your own.
What can be hard, however, is getting people to click on your website. Driving traffic to your website so that you can secure sales, generate leads, or just increase awareness of your company is vital.
There are many ways to drive traffic to your website, but focusing on these three—social media, ads, and backlinks—will help your website, regardless of business, get those clicks.
Social media is perhaps the largest way to get the name of your business out there. The largest platforms are free to use, and good content is often rewarded. A viral social media post can garner thousands, even millions, of eyeballs, and even non-viral posts can be popular enough to drive traffic to your website.
Every business will have a different approach to social media and will resonate with certain platforms more than others. But, in general, good social media posts, regardless of platform, will help drive traffic to your website. And social media posts can be a particularly good option, especially when considering…
While you can’t buy traffic, you can buy the next best thing: ads that buy screentime for your website. Social media ads can help you place your social media post in front of potential customers and very commonly used, even among large companies. They can also put your website in front of people who may not see it otherwise.
But the biggest ad option is, of course, Google Ads (formerly Google Adwords). Through Google Ads, you can place your website near the top of the search results, regardless of its native SEO score. Google Ads is a great way to drive traffic to your website, whether your website is brand new or is established. Almost every website can benefit from smart use of Google Ads.
When thinking about SEO, the first things that come to mind are page titles, keywords, and page layouts. But there’s another part of SEO that can be forgotten a bit, both because it’s more difficult to control and out of sight (and therefore out of mind): backlinks.
Backlinks are simply links to your site on other websites. Each backlink helps your site’s SEO by transferring some of their SEO reputation to your site, and by helping to legitimize your site in the eye of search engines.
If you and your competitor have equally optimized on page content, the site with the better backlinks will show up first. While you can’t control every backlink, you can take steps to try to increase them, and they will differ depending on what kind of business you run. Guest blogging, including your business in online directories, reaching out to influencers, and press releases are a few ideas of how to generate backlinks. Focusing on backlinks tricky, but rewarding, strategy that could give you a leg up on your competition.
Whether you’re a new or established website, focusing on social media, ads, and backlinks will help drive traffic to your website so your business can continue flourishing.
US Insourcing, LLC is a business consulting and marketing agency located in Kansas City, Missouri. We focus on helping entrepreneurs to large businesses achieve their goals. Contact us now to jumpstart your business.
“The USI team was very professional and insightful. They made the process easy and answered all of my questions. I would definitely recommend USI to anyone.”
“The work completed by US Insourcing shows they are veteran SME consultants. They delivered a completed and well researched document. Thank you!”
“They did an amazing job. Delivered a complex and functional financial model for use by our organization.”
“The USI firm is led by very knowledgeable and experienced consultants. I would highly recommend hiring them to assist you with your business plan project. ”
”We asked the USI Digital team to assess our marketing potential and whether social media or pay per click would be more beneficial. They first spent time researching the market and costs and then came back with a workable plan. Well Done!!”
